This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights. It applies to all users of the SERP Forge Link Building Marketplace.
01 / Who We Are
Who We Are
The data controller for the SERP Forge Link Building Marketplace is SERP Forge Pvt. Ltd., registered at 704, Indraprastha, Ghaziabad - 201102 (UP), India. For all privacy-related matters, contact us at support@serpforge.io.
02 / Data We Collect
Data We Collect
Account Registration Data
- Full name
- Business name (if applicable)
- Email address
- Password (stored in encrypted form)
Order and Transaction Data
- Target URLs and anchor text submitted with Orders
- Content briefs or articles submitted by the User
- Wallet transaction history
- Order history and placement records
Payment Data
We do not store full payment card details. Payments are processed by third-party providers (PayPal, Payoneer, Wise, and card processors). These providers have their own privacy policies and are responsible for the security of payment data.
Usage and Technical Data
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on the Marketplace
- Referring URLs
Communications Data
Any correspondence you send to us via email or through the Marketplace support system, including support requests and Link Insurance claims.
03 / How We Use Your Data
How We Use Your Data
We use personal data for the following purposes:
- To create and manage your account
- To process Orders and manage Wallet transactions
- To communicate with you about your Orders, account, and support requests
- To provide Link Insurance and process replacement claims
- To detect and prevent fraud, abuse, or violation of our Terms
- To improve the Marketplace and our services
- To comply with legal obligations
Legal Basis for Processing (EU/UK Users)
For users in the European Union and United Kingdom, we process personal data under the following legal bases:
- Contract performance - processing necessary to fulfil your Orders and manage your account
- Legitimate interests - fraud prevention, platform security, and service improvement
- Legal obligation - compliance with applicable laws and regulations
- Consent - where you have explicitly opted in to marketing communications
04 / Data Sharing
Data Sharing
We do not sell your personal data to third parties. We share data only in the following circumstances:
- Payment processors (PayPal, Payoneer, Wise, card processors) - to process Wallet top-ups
- Internal team members - to process and fulfil your Orders
- Legal authorities - where required by law, court order, or regulatory requirement
Where data is shared with service providers, we ensure appropriate contractual protections are in place.
05 / International Data Transfers
International Data Transfers
As a company based in India serving users in the US, European Union, United Kingdom, and other regions, your data may be processed and stored in India.
For users in the EU and UK, transfers of personal data outside the European Economic Area are carried out with appropriate safeguards in place, including standard contractual clauses where applicable.
For users in California (USA), we comply with the California Consumer Privacy Act (CCPA) to the extent applicable. You have the right to know what personal information we collect, to request deletion, and to opt out of the sale of personal information. We do not sell personal information.
06 / Data Retention
Data Retention
We retain personal data for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements.
Order and transaction records are retained for a minimum of 7 years in accordance with standard accounting and legal requirements.
You may request deletion of your account and associated personal data at any time by contacting support@serpforge.io. Certain data may be retained beyond account deletion where required by law.
07 / Your Rights
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access - request a copy of the personal data we hold about you
- Right to rectification - request correction of inaccurate or incomplete data
- Right to erasure - request deletion of your personal data, subject to legal retention requirements
- Right to restrict processing - request that we limit how we use your data
- Right to data portability - request your data in a structured, commonly used format
- Right to object - object to processing based on legitimate interests
- Right to withdraw consent - where processing is based on consent, withdraw it at any time
To exercise any of these rights, contact us at support@serpforge.io. We will respond within 30 days. EU and UK users may also lodge a complaint with their local data protection authority.
08 / Cookies
Cookies
The Marketplace uses cookies and similar tracking technologies to operate the platform, remember your session, and understand how users interact with the site.
Essential cookies are required for the platform to function and cannot be disabled. Analytics cookies help us understand usage patterns and improve the Marketplace. You may control non-essential cookies through your browser settings.
09 / Security
Security
We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data storage, secure payment processing via third-party providers, and access controls on internal systems.
No system is completely secure. If you become aware of any security concern relating to your account, contact support@serpforge.io immediately.
10 / Contact
Contact
For privacy-related questions, requests, or complaints:
704, Indraprastha, Ghaziabad - 201102 (UP), India
Email: support@serpforge.io